What is a Case Study?
A case study tells a compelling story of how real customers use your service or product successfully. Brands feature these on website pages, via downloadable PDFs, or as sales sheets distributed by the team. They are a great tool to leverage your brand’s expertise to attract customers.
At their core, case studies illustrate three things:
- The Challenge: the problem your customer needs to solve
- The Solution: how your service took that pain point away
- The Results: some measure of success to prove your solution made a difference
This narrative framing can help prospects envision how your service will transform their business. Case studies rely heavily on customer testimonials and, when done well, are very persuasive sales tools.
Are you a skilled case study writer? Click here to apply for our talent network.
How Do Case Studies Enhance Your Marketing?
Nearly 13% of marketers state case studies as one of the primary forms of content used within their content strategy, making them the fifth most popular type of content.
A robust case study appeals to both the data-driven and emotional buyer. These assets also help move your prospects through the sales funnel and are easy to repurpose across your content channels.
Ready to unlock the power of case studies for your brand?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries gives you access to case study writers to craft the success stories of your product or service that will build trust and entice new customers.
Ready to enhance your buyer’s journey with case studies?
Creating compelling case studies is a highly specialized skill, and even if you have an internal content team, it may be outside their skillset. That’s where ClearVoice comes in. We can match you with expert case study writers to empower your brand.
Frequently Asked Questions
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers will pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
A case study is written to showcase a brand’s success in solving a specific customer problem. You’ll compile real user data and customer stories when writing a case study. Then you’ll use that information to showcase exactly how your business offers the solution.
A well-written case study is evidence that your brand is capable. It can be the difference maker in driving business growth and attracting potential customers.