What is a Product Description?
Product descriptions inform and educate potential customers about your product’s features and functionality. That may sound straightforward, but there’s an art to creating product descriptions that genuinely resonate with your target audience.
A great product description educates your audience while showcasing your brand’s unique personality. It’s essential to strike that balance between necessary information and engaging storytelling. A well-crafted product description goes beyond a mere list of specifications; it is a subtle sales pitch that encourages readers to hit the “add-to-cart” button.
How Product Descriptions Enhance Your Marketing
Product descriptions can boost your overall content marketing strategy by:
- Improving the SEO of your product pages
- Showcasing the features and benefits of your product
- Building and maintaining brand trust and awareness
- Increasing conversion rates
- Enhancing user experience
While advertising and marketing copy may initiate the conversation, a persuasive product description ultimately seals the deal.
Why Should I Hire a Product Description Writer?
Hiring a professional product description writer ensures that your products and services are present in the most enticing and irresistible manner possible. An experienced product description writer can combine SEO strategies, audience targeting, and engaging language, all while showcasing a flair for words. They can breathe life into even the most ordinary products.
These specialized writing skills may fall outside the scope of your current content team. That’s where ClearVoice comes in. We have a vast Talent Network of 4,000+ freelancers across 200+ industries. Our skilled writers have the expertise to elevate your product descriptions to the next level.
Ready to unlock the power of quality product descriptions?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries gives you access to product description writers to help you rank, engaged, and sell.
Ready to work with expert product description writers?
We know great content, and we know top-notch talent. Take your product descriptions to the next level when you hire a freelance production description writer.
Frequently Asked Questions
Whether you’re selling car batteries or software as a service, a product description writer brings value to potential consumers by helping them understand how the item will mitigate their key pain points.
A good product description writer should have experience writing for advertising and marketing so that they can sell your product’s features, not just describe them. They should be able to write for SEO while also understanding that native language may trump a perfectly crafted keyword phrase when it comes to product description copy.
And finally, like all freelance writers, they have a collaborative mindset, are open to feedback, and work within the confines of brand identity.
At ClearVoice, we pride ourselves on our Talent Network of 4,000+ vetted freelancer writers, content strategists, editors, etc. 200+ industries. When you work with ClearVoice as your content production partner, your ClearVoice Talent Manager will search the Talent Network to pair you with the vetted freelance writers within our network that best suit your needs and budget.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. Then the portfolio is reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work within the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.