What is Website and Landing Page Content?
Website and landing page content work together to build your brand’s digital footprint. It can create a powerful online presence that attracts and engages visitors. There are some differences, though. Let’s check them out:
- Your long-term online presence and hub
- Multiple pages (including landing pages) of diverse content
- Consistent design and style
- Aims to engage and encourage exploration
Landing Page Content
- One page created for a specific marketing campaign
- Usually live for a limited time
- Unique design optimized for a specific objective
- Aims to generate sales and convert leads
Regardless of their differences, website and landing pages are crucial to shaping your brand’s image and driving customer engagement.
A Website and Landing Page is Your First Impression
They say first impressions last a lifetime. And your website or landing page is often your customer’s first exposure to your brand. A positive first impression establishes your brand as trustworthy, professional, and worth doing business with.
If you’re not seeing results from your website or landing page, you might consider adding a freelance website and landing page writer to your team. At ClearVoice, we have a vast Talent Network of 4,000+ freelancers across 200+ industries. Our writers have the expertise to elevate your digital content to the next level.
Ready to unlock the power of enhanced website copy & landing pages?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries delivers quality website and landing page content to drive conversions.
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We know great content, and we know top-notch talent. Partner with ClearVoice and hire your next freelance website and landing page writer to take your content creation to the next level.
Frequently Asked Questions
Great website content writers are curious and strive to understand your brand and audience. They always want to know more and will research and interview experts to uncover ideas that resonate with readers.
Additionally, the best writers understand on-page SEO to ensure your content gets found. Empathy helps website content writers understand your perspective and that of your customers. They balance persuasion with compassion to inform, educate, and facilitate purchases of the right products by qualified customers.
And finally, good website and landing page content writers are adaptable. They must be flexible enough to meet client style requirements, learn new industries, write for specific content types, serve people’s evolving content consumption habits, and know when a website needs updating.
At ClearVoice, our Talent Network has 4,000+ vetted freelancer writers, content strategists, editors, and beyond from 200+ distinct industries. When you work with ClearVoice as your content production partner, your ClearVoice Talent Manager will pair you with vetted website and landing page writers in our network to suit your budget and needs.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers pair them with the customer’s best-suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. The portfolio is then reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work in the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.