What are eBooks and White Papers?
White papers and eBooks are specialized long-form content created to explore specific topics. They’re designed to educate and engage a target audience with actionable guidance relevant to their topic.
While often grouped together, white papers and eBooks aren’t the same. Here’s a breakdown:
- Guide exploring a specific topic
- Aims to persuasively educate
- More of an academic, instructional report
- Heavily-researched and data-driven
- Addresses a niche problem
- Guide exploring a large topic
- Aims to engage in a fun and vibrant way
- Easily read and understood
- Interactive media
- Easily shareable
Are you a proven white paper or eBook writer? Click here to apply for our talent network.
How can eBooks & White Papers Help Your Content Marketing?
Content marketing is not a single-channel effort; it’s a long-term strategy that uses different facets that all support one another. In a world where no one wants another spam email, eBooks and white papers have become crucial tools for content marketing strategies. Here are three ways they can help:
- Lead generation: eBooks and white papers attract highly engaged potential customers willing to exchange their contact info for high-quality content.
- Showcase Authority: A great eBook or white paper showcases your brand’s expertise on a subject in great depth. That showcase establishes credibility for your business and builds a high level of trust with your audience.
- Content Repurposing: Since they’re more of a long-form content style, eBooks and white papers can be great resources to extract pieces from and repurpose them into short-form content. That extraction saves precious time and resources.
Ready to unlock the power of eBooks & White Papers?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries delivers quality eBooks and White Papers to help your brand engage your audience.
Ready to work with high-level eBook and White Paper writers?
ClearVoice’s Talent Network of 4,000+ vetted freelancers in 200+ industries delivers quality ebooks and white papers to help your brand rank higher, reach further, and convert better.
Frequently Asked Questions
A skilled eBook and white paper writer can inform and educate your target audience while boosting your brand’s reputation as a leader in your space. They should be self-disciplined and self-directed, and they are masters of distilling complex ideas into simple concepts for readers. In the crowded, content-heavy world of internet marketing, an eBook or white paper has to be worthwhile to capture your customers’ attention. A good writer knows how to deliver just that.
At ClearVoice, we maintain a Talent Network of 4,000+ vetted freelancer writers, content strategists, and editors from 200+ industries. When you work with ClearVoice as your content production partner, your ClearVoice Talent Manager will search the Talent Network to pair you with the vetted eBook and white paper writers that best suit your needs and budget.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers will pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their ratings and quality of work can ensure they are hired repeatedly.
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. Then the portfolio is reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work within the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.