What are Blogs and Articles?
Blog posts and articles can help establish authority, build SEO, and even include calls to action to increase leads and sales. They also create a portfolio of content that can be repurposed and used across multiple platforms.
Brands that want to rank higher on search engines need to be strategic and consistent with their content creation. A regular cadence of high-quality blogs and articles tells search engines that the content on your site should be prioritized.
Why Add Blog Posts and Articles to Your Content Marketing Plan?
When done right, blog posts and articles help brands unlock the power of organic marketing. Search-optimized pieces that include target keywords, compelling information, and authority boost your SEO and position your brand as an industry leader. Additionally:
- Content marketing costs 62% less than traditional marketing and generates about 3x as many leads
- Conversion rates are nearly 6x higher for content marketing adopters than non-adopters
- 58% of marketers said “original written content” is the most important type of content, outdoing visuals and videos
Source: Neil Patel
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Frequently Asked Questions
A great blog or article writer wears many hats, from being a savvy business person to knowing all about writing, grammar, SEO, social media marketing, and beyond. They bring expertise (and often passion) to your content. The ideal writer goes beyond writing skill with an understanding of your business goals and audience. Staying consistent within a niche allows writers to provide relevant and important topics to their readers.
Though often used interchangeably, these are two different content types within your content strategy. The primary purpose of an article is to inform and educate. While an article may still use a brand voice, the information is intended to be presented without personal opinion or perspective. Articles use research and data and may also incorporate interviews with industry professionals.
A blog post, however, can be much more informal. It’s written from the author’s point of view and often includes their insights or opinions. It also provides many internal links to help keep the reader on your site for as long as possible.
Understanding the distinction between these two types of content is essential because “article-style blogs” have become more commonplace. When hiring a freelance writer for either a blog post or an article, you should be clear on the type of content you’re asking for and budget accordingly.
At ClearVoice, we pride ourselves on our Talent Network of 4,000+ vetted freelancer writers, content strategists, editors, and beyond from 200+ industries. When you partner with ClearVoice for content production, your ClearVoice Talent Manager will select a vetted blog post and article from our Talent Network. Their selection is tailored for your budget, needs, and your business goals.
Once a freelancer has been admitted to the ClearVoice Talent Network, Talent Managers will pair them with the customers best suited for their industry, pay rates, and experience.
Freelancers who develop strong relationships with their customers through their quality of work tend to get hired repeatedly.
The ClearVoice Talent Network has a thorough application process to vet freelancers seeking to work with ClearVoice. To be considered complete, each CV Portfolio requires a minimum of six work samples, areas of expertise, and examples of published work. Then the portfolio is reviewed by the ClearVoice Talent Team for approval before the freelancer is admitted to the Talent Network. Once writers work within the platform, those who regularly update their CV Portfolio with new publications and correctly-tagged content will appear higher in search rankings for easy matching with customers.